"I love dentists to use social media to really show off some of the stuff to patients that’s not obvious to them when they visit the office, or even prospective patients who want to learn more about the office. We have a chance to portray ourselves as people, to show some of the great stuff that we do for the community... The more the patients know about the dentist, and the staff members, and the people who are treating them, the more likely you are to increase the bond and decrease the likelihood of a patient loss." Dr. Zuckerberg